Chastain, Jenkins & Leathers, a boutique real estate company located in the heart of Athens, GA, asked us to come up with a new brand to coincide with their move from the Leathers Building to the more heavily trafficked Prince Avenue. They wanted an instantly recognizable visual that differentiated them from the pack and reflected the exceptional customer service and high-quality properties they provide.

To help CJ&L “stand out in a crowded market,” we dropped the full name, “Chastain, Jenkins & Leathers,” and came up with a bold, simple brand to forge a strong identity and promote recognition from a distance. Since CJ&L is introduced to new Athens’ residents daily, we incorporated “real estate” and a home icon into the logo itself.